Today, nearly 440 future members of the proposed chain store that will sell ONLY Lesotho-made products got together in their respective WhatsApp groups to suggest and vote for the name of the coop that promises to be a game-changer for the products made in Lesotho. The name Milco, suggested by one Moscow Mokhele, easily won the race. [You too can join one of the WhatsApp groups here: https://chat.whatsapp.com/KRMXRJNPuXD2BDJCFTb9IR]
“It’s catchy, it will appeal to anyone of any tongue,” said one cheerful voter. “It fits the properties of a brand. Plus it can be pronounced by any human being,” said another. Answering the concerns that Milco was not Sothofied enough, another voter allayed the fears, “Milco is fresh and innovative. The traditional stereotype of naming entities “”Basotho something” doesn’t work anymore.” “Plus we will capture the essence of the meaning in either words or visuals in a slogan or logo,” added another.
Needless to say, majority agreed, hence the vote went overwhelmingly to Milco as follows:
1. Milco (79%)
2. Mountain Kingdom Produce (19%)
3. Basotho Pele Cooperative (2%)
MILCO stands for :
THEREFORE, MILCO, IS, THE WINNEREEEEEEEEEEEEEEEER!
For more information about this brilliant idea, click here: https://m.facebook.com/story.php?story_fbid=4196780520410858&id=847853251970285
Pic credit: www.freelancer.pk